How can the community be motivated to implement research-based prevention programs?
The methods needed to motivate a community to act depend on the community’s stage of readiness so that community actions provide the maximum benefits.
One important way to effect community change is through the development of an active community anti-drug coalition. Community anti-drug coalitions can and do hold community-wide meetings, develop public education campaigns, and attract sponsors for drug abuse prevention strategies. To strengthen the impact of these strategies on community drug problems, coalitions should focus on implementing research-tested programs and approaches.
Research has shown that the media can raise public awareness about a community’s drug problem and prevent drug abuse among specific populations.